Linguistic means of advertising text

          Advertising will use a rich range of expression techniques at all levels language. Not so rarely, tropes are used in advertising. Types the most common types tropes: allegory, hyperbole, irony, metaphor, metonymy, comparison, epithet. The phraseological expressions no less expressive. Journalists often phraseology as not only language but also changed form. By updating structure expressions, semantics, they create new content. Different stylistic figures speech are: anaphora, antithesis, gradation, inversion, parallelism, rhetorical question, ellipse and epiphora. Language revitalize promptly expresses text. In linguistic literature it is highlighted that advertisements mostly contain simple sentences. Simple sentences universal rule, related to briefly, clearly, dynamic, expressiveness, advertising text because should be quickly effectively read by reader / listener. It influence spoken effective exclamatory sentences, which plays role signal text, calls for action. modal constructions good, express offers, invitations, convincing.  Effectiveness depends on its components: successful reunification image, sound, type verbal addition, researchers note importance component advertisement - For an in-depth analysis issue, we look texts detail: There two categories text: selected basic. contains elements audience notices immediately after viewing ad. These grouped large font attract attention capture quick manner. main can understand. basic consists five almost always advertising: 1. title; 2. subheading; 3. Basic Text; 4. Signatures comments; 5. slogan.